Puisano le Dai Junqi, Motlatsi oa Motlatsi oa Fonterra Greater China: Ho notlolla Khoutu ea Sephethephethe ea Maraka ea Bakery ea limilione tse likete tse 600.
Joaloka morekisi ea etelletseng pele oa metsoako ea lebese bakeng sa indasteri ea ho baka le mohloli oa bohlokoa oa mehopolo ea ts'ebeliso le temohisiso ea 'maraka e tsoetseng pele, mofuta oa Fonterra's Anchor Professional Dairy o hokahane ka botebo lekaleng le ntseng le eketseha la likuku tsa China.
"Haufinyane tjena, 'na le basebetsi-'moho le 'na re ile ra etela sethaleng se ka sehloohong sa tšebeletso ea e-commerce ea bophelo ba malapeng. Ho makatsang ke hore libeke tse peli tsa pele tsa May, lentsoe le ka sehloohong la ho batla Shanghai e ne e se pitsa e chesang kapa barbecue, empa kaka, "ho boletse Dai Junqi, Motlatsi oa Motlatsi oa Fonterra Greater China le Hlooho ea Khoebo ea Lijo, puisanong e khethehileng ea morao tjena le Little Foodie ho Chinabition International Bakery.
Ho ea ka maikutlo a Dai Junqi, ka lehlakoreng le leng, mokhoa oa ho baka liindasteri le tse rekisoang tse tsamaisoang ke barekisi ba kang Sam's Club, Pang Donglai le Hema o ntse o tsoela pele. Ka lehlakoreng le leng, palo e kholo ea mabenkele a ikhethileng a fanang ka tšusumetso ea boleng bo holimo, e fapaneng le e matla ea thepa e apeiloeng e hlahile ho sebetsana le mekhoa ea hajoale ea tšebeliso. Ntle le moo, ho baka ka marang-rang ho eketsehile ka potlako ka li-e-commerce tse thehiloeng ho thahasello le li-forum tsa litaba tsa sechaba. Lintlha tsena kaofela li tlisitse menyetla e mecha ea kholo ea Anchor Professional Dairy mocheng oa ho baka.
Menyetla ea mebaraka ka morao ho mekhoa e joalo ka ho potlakisa ha indasteri ea ho baka, maemo a tšebeliso e fapaneng, kholo e potlakileng ea mekhahlelo ea mantlha, le ntlafatso ea boleng ka kopanelo e theha leoatle le lecha le leputsoa le jang li-yuan tse limilione tse likete bakeng sa ts'ebeliso ea lebese. O ile a hatisa, "Anchor Professional Dairy, e itšetlehileng ka melemo ea boleng ba mehloli ea lebese e feptjoang joang New Zealand, e fana ka litšebeletso tsa bareki le mekhoa e mecha ea ho thusa bareki ho hōlisa likhoebo tsa bona tsa ho baka le ho finyella boemo ba ho hlōla."
Ha ho tobane le litloaelo tse ngata tse ncha tsa mocha oa ho baka, Anchor Professional Dairy e na le maano afe a macha China? Ha re shebeng.
Litšebeletso tse ncha tsa ketane e felletseng li thusa ho theha maemo a holimo a ho baka
Lilemong tsa morao tjena, mabenkele a litho tse kang Sam's Club le Costco, hammoho le liteishene tse ncha tse kang Hema, a khothalelitse haholo nts'etsopele ea mofuta oa "fektheri +" oa ho baka oa indasteri ka ho iketsetsa tse rekisoang haholo. Ho kena ha libapali tse ncha tse kang Pang Donglai le Yonghui, hammoho le ho phahama ha ho baka ka marang-rang ka khoebo ea e-commerce le mecha ea litaba ea sechaba, e fetohile "li-accelerator" tsa morao-rao bakeng sa indasteri ea ho baka.
Ho latela litlaleho tse nepahetseng tsa lipatlisiso, boholo ba mmaraka ba ho baka ka leqhoa bo ka ba li-yuan tse libilione tse 20 ka 2023 mme bo lebelletsoe ho hola ho li-yuan tse libilione tse 45 ka 2027, ka sekhahla sa kholo sa selemo sa 20% ho isa ho 25% lilemong tse nne tse tlang.
Sena se emela monyetla o moholo oa khoebo bakeng sa Anchor Professional Dairy, e fanang ka metsoako e kang ho shapuoa ka tranelate, chisi ea tranelate, botoro le chisi indastering ea ho baka. Hape ke e mong oa libapali tsa bohlokoa ka morao ho khoebo ea ho baka ea li-yuan tse limilione tse likete tse 600 'marakeng oa naha ea China.
"Re hlokometse mokhoa ona hoo e ka bang ka 2020, 'me (ho baka ka leqhoa / ho lokiselitsoe esale pele) ho bonts'a mokhoa o motle oa nts'etsopele lilemong tsa morao tjena," Dai Junqi o bolelletse Little Foodie. Anchor Professional Dairy e thehile sehlopha se inehetseng bakeng sa thekiso ea lijo ho fana ka litlhoko tse tsoang mecheng e ntseng e hlaha ea mabenkele. Ka nako e ts'oanang, e thehile mokhoa oa eona oa ts'ebeletso: ka lehlakoreng le leng, e fana ka lihlahisoa le litharollo tse loketseng tlhahiso ea liindasteri tsa ho baka ho baetsi ba likonteraka, 'me ka lehlakoreng le leng, ka kopanelo e fana ka temohisiso ea' maraka le litlhahiso tse ncha ho baetsi ba likonteraka le barekisi ba mabenkele, butle-butle ho ba molekane oa setsebi sa ts'ebeletso ea lebese bakeng sa ho baka barekisi le baetsi ba konteraka mecheng ea thekiso e hlahang.
Pontšong, Anchor Professional Dairy e thehile sebaka sa "Baking Industrialization", e bonts'a lihlahisoa le litharollo le lits'ebeletso tse tsamaellanang le litlhoko tsa bareki ba bakang liindasteri. Sena se kenyelletsa setlolo se sa tsoa thakholoa sa 10L Anchor Baking Cream e etselitsoeng 'maraka oa China ka ho khetheha le 25KG Anchor Original Flavored Pastry Butter, e hapileng khau ea "Innovative Product of the Year" pontšong, e khotsofatsang litlhoko tsa tlhahiso e kholo le litlhaloso tse fapaneng tsa ho paka. Little Food Times e boetse e ithutile hore morao tjena, Anchor Professional Dairy e qalile letoto la mesebetsi ea ho hokahanya likhoebo tse sebetsanang le lijo tse holimo, liforomo tse ncha tsa mabenkele, le lihlahisoa tsa ho baka le ho fepa, ho haha sethala sa tšebelisano-'moho ea indasteri ho tloha "lisebelisoa tse tala - lifeme - liteishene".
Morero ona o nolofalitse likhokahano tse tebileng tsa liteishene le ho thusana ha lisebelisoa lipakeng tsa barekisi ba lihlahisoa tse tala le lihlahisoa tsa lino tsa tee, hammoho le lipakeng tsa phepelo le liteishene tsa mabenkele, ka ho arolelana mekhoa e tsoetseng pele ea indasteri le temohisiso ea bareki, ho bonts'a litharollo tse ncha tsa Anchor Professional Dairy, boiphihlelo ba tlhahlobo ea lihlahisoa le boiphihlelo ba litsebi. E butse tšebelisano e ncha le menyetla ea khoebo bakeng sa balekane ba eona. Nakong ea pontšo ena, Anchor Professional Dairy e boetse e memetse balekane ba phepelo ea phepelo ba arolelanang ho lelekisa thepa e tala ea boleng bo holimo sebakeng sa ketsahalo ho bonts'a lihlahisoa tsa bona le tharollo ea ho felisa bareki.
Ho hlahisa "Pholiso ea Letsatsi le Letsatsi" Baking Scenario e Ncha
Har'a mebaraka e mengata e ntseng e eketseha ea tšebeliso ea ho baka, Anchor Professional Dairy e hlokometse hore mokhoa oa ho sebelisa mefuta e fapaneng o pata menyetla e meholo ea mmaraka le sebaka sa kholo.
Dai Junqi o ile a re: "Lilemong tsa morao tjena, re hlokometse hore "moeko" oa ho noa likuku o fokotseha haholo, 'me maemo a ho sebelisoa a ntse a pharalla ebile a fapana." O hlalositse hore phetoho ena e bonahala haholo ka ho atolosoa ha maemo a ho jeoa likuku ho tloha meketeng e khethehileng ea setso ho ea ho tse fapaneng bophelong ba letsatsi le letsatsi. "Nakong e fetileng, tšebeliso ea likuku e ne e lebisitsoe haholo liketsahalong tse khethehileng tse kang matsatsi a tsoalo le lihopotso; empa hona joale, sepheo sa bareki sa ho reka likuku li ntse li eketseha - ho kenyelletsa le mekete ea setso kapa e khethehileng e kang Letsatsi la Bo-'mè le '520', hammoho le maemo a fapaneng a bophelo ba letsatsi le letsatsi: ho putsa bana, likopano tsa metsoalle, ho ithabisa ka tlung le ho ithabisa feela, le ho ithabisa. "
Dai Junqi o lumela hore liphetoho tse bontšitsoeng litloaelong tse ka holimo li bontša hore lihlahisoa tsa ho baka li ntse li fetoha butle-butle ho ba bajari ba bohlokoa ba litlhoko tsa bohlokoa tsa maikutlo a batho. Mokhoa oa mefuta-futa oa tšebeliso ea letsatsi le letsatsi oa ho baka o boetse o hlahisa litlhoko tse ncha ho lihlahisoa tsa ho baka.
"Mabenkeleng a ho baka literateng kapa mabenkeleng a mabenkele, u tla fumana hore boholo ba likuku bo ntse bo fokotseha, ka mohlala, ho tloha ho likuku tse nyenyane tsa 8-inch le 6-inch ho isa ho 4-inch. Ka nako e ts'oanang, litlhoko tsa batho bakeng sa boleng ba kuku le tsona li ntse li eketseha, ho kenyelletsa le tatso e monate, ponahalo e ntle, le lisebelisoa tse phetseng hantle."
O boletse hore indasteri ea hona joale ea ho baka e hlahisa likarolo tse peli tsa bohlokoa: e 'ngoe ke ho pheta-pheta ka potlako mekhoa e tloaelehileng,' me e 'ngoe ke litakatso tse sa tšoaneng tsa bareki. "Lebaleng la ho baka, tlhahiso ea lihlahisoa ha e fele," o ile a hatisa, "moeli o le mong feela ke moeli oa mehopolo ea rona le boqapi ba metsoako ea metsoako."
Ho kopana le ho ikamahanya le liphetoho tse potlakileng 'marakeng oa tšebeliso ea ho baka, Anchor Professional Dairy, ka lehlakoreng le leng, e itšetlehile ka sehlopha sa eona sa litsebi tsa temohisiso tsa khoebo le maikutlo a' maraka le puisano e nakong le bareki ho fumana lintlha tsa tšebeliso ea nako ea nnete le litlhoko tsa bareki; ka lehlakoreng le leng, e kopanya lisebelisuoa tsa ho baka lefatšeng ka bophara, ho kenyeletsoa sehlopha sa litsebi sa French MOF (Meilleur Ouvrier de France, The Best Craftsmen of France), baapehi ba machaba ba nang le mekhoa ea ho kopanya ea Majapane le Asia Boroa-bochabela, le lihlopha tsa baapehi ba lehae, ho haha tsamaiso e fapaneng ea ts'ehetso ea tlhahiso ea lihlahisoa. Moetso ona oa "pono ea lefats'e + ea temohisiso ea lehae" R&D e fana ka ts'ehetso e tsoelang pele ea tekheniki le khothatso bakeng sa boqapi ba sehlahisoa.
Little Food Times e bone hore karabelo ea litlhoko tsa bohlokoa tsa maikutlo tsa bareki ba bacha bakeng sa lijo le lino "moruong o folisang", Anchor Professional Dairy e ile ea hokahanya ka boqhetseke litšobotsi tsa "tse boreleli, tse ntle le tse tsitsitseng" tsa Anchor Whipped Cream le IP ea pholiso "Little Bear Bug" pontšong ena. Letoto la li-co-branded tse bonts'itsoeng ketsahalong ena ha le kenyelle feela likuku tse ntle tsa Bophirimela tse kang likuku tsa mousse le likuku tsa tranelate, empa hape le letoto la lihlahisoa tsa peripheral tse nang le themed. Sena se fana ka mohlala o mocha bakeng sa lihlahisoa tsa ho baka ho etsa lihlahisoa tse rekisoang ka ho fetisisa tse kopanyang boipiletso ba botle le maikutlo a maikutlo, ho thusa li-terminal brands ho fa bareki phihlelo e feletseng ea pholiso e kenyelletsang tatso le matšeliso a maikutlo.
Anchor Professional Dairy le IP "Little Bear Bug" e nang le sehlooho se folisang e phatlalalitse lihlahisoa tse kopanetsoeng.
Ho tsepamisa maikutlo ho lihlopha tsa mantlha bakeng sa katoloso e potlakileng
"Har'a mekhahlelo ea rona e mehlano ea lihlahisoa, Anchor whipping cream ke sehlopha se rekisoang ka ho fetesisa, athe sekhahla sa kholo ea thekiso ea botoro ea Anchor se bile se hlahelletseng selemong se fetileng," Dai Junqi o bolelletse Foodie. Ha ho bapisoa le nakong e fetileng, botumo le maemo a ts'ebeliso ea botoro bophelong ba letsatsi le letsatsi ba Sechaena li atolohile haholo. Ha ho bapisoa le khutsufatso ea setso, botoro ha e na li-trans fatty acids 'me ka tlhaho e na le phepo e nepahetseng, e tsamaellanang le ho lelekisa ha bareki lijo tse phetseng hantle.
Ka nako e ts'oanang, tatso e ikhethang ea lebese ea botoro e ka eketsa litlolo tse ruileng ho lijo. Ntle le ts'ebeliso ea eona ea mantlha lijong tsa Bophirima, botoro e boetse e tsamaisitse phetoho ea lijo tsa setso tsa Machaena ho ea boleng bo holimo maemong a macha a ho jella kapa a lebenkeleng. Ka hona, lihlahisoa tse ngata tse shebaneng le bophelo bo botle li entse hore botoro ea Anchor ea boleng bo holimo e be ntlha ea bohlokoa ea ho rekisa lihlahisoa tsa bona, 'me maemo a ts'ebeliso ea eona a eketsehile ho tloha ho pheha Bophirimela ho ea lijong tsa China - ha se feela hore mahobe a fapaneng le likuku li ntse li sebelisa botoro, empa li boetse li bonoa khafetsa lijong tsa lijo tsa hoseng tsa Sechaena joalo ka li-pancake tse huloang ka letsoho, hammoho le lijana tsa setso tsa Machaena le lijana tse chesang tsa majoe joalo ka pitsa ea majoe.
Ho sa le joalo, Anchor whipping cream, sehlopha sa mantlha sa Anchor Professional Dairy, le eona e bonts'a tebello ea kholo ea kholo.
Dai Junqi o boletse hore "cream ea whipping ke karolo ea lihlahisoa tse kenyang letsoho haholo thekisong ea rona." Kaha China ke 'maraka oa bohlokoahali oa khoebo ea litšebeletso tsa lijo tsa Fonterra lefatšeng ka bophara, litlhoko tsa eona tsa tšebeliso li tla tataisa ka kotloloho tataiso ea lipatlisiso le nts'etsopele ea lihlahisoa tsa tranelate ea whipping' me li be le tšusumetso e kholo ho sebopeho sa tlhahiso ea lefats'e.
Foodie o ithutile hore tlhahiso ea China ea ho kenya sephali e fihlile ho lithane tse 288,000 ka 2024, keketseho ea 9% ha e bapisoa le lithane tse 264,000 ka 2023. Ho ea ka lintlha tsa likhoeli tse 12 tse qetellang ka March selemong sena, palo ea ho kenya sephali e ne e le lithane tse 289,000, keketseho ea 12 lekholong ka 12% ea maraka.
Ke habohlokoa ho hlokomela hore tekanyetso e ncha ea naha, "Food Safety National Whipping Cream, Cream le Anhydrous Milk Fat" (GB 19646-2025), e sa tsoa lokolloa ka March selemong sena. Tekanyetso e ncha e hlalosa ka ho hlaka hore whipping cream e tlameha ho sebetsoa ka lebese le tala, ha tranelate e fetotsoeng e entsoe ka lebese le tala, tranelate, tranelate, kapa mafura a lebese a anhydrous, hammoho le ho eketsoa ka lisebelisoa tse ling (ntle le mafura a seng lebese). Tekanyetso ena e khetholla pakeng tsa ho shapa tranelate le tranelate ea ho shapa e fetotsoeng mme e tla kengoa tšebetsong ka molao ka la 16 Hlakubele 2026.
Ho lokolloa ha litekanyetso tse ka holimo tsa sehlahisoa le melao ea ho ngola ho hlakisa haholoanyane litlhoko tsa ho ngola, ho khothaletsa pepeneneng le maemo a 'maraka, ho nolofalletsa bareki ho ba le kutloisiso e hlakileng ea metsoako ea sehlahisoa le lintlha tse ling, hape e thusa ho laola tlhahiso le ho netefatsa boleng ba sehlahisoa. E boetse e fana ka motheo o hlakileng haholoanyane oa maemo bakeng sa likhoebo ho nts'etsapele le ho hlahisa lihlahisoa.
"Ena ke mohato o mong oa bohlokoa bakeng sa nts'etsopele ea boemo bo holimo ba indasteri," Dai Junqi o itse. Lihlahisoa tsa Anchor Professional Dairy, ho kenyeletsoa Anchor whipping cream, li entsoe ka lebese le tala ka likhomo tse feptjoang ka joang* New Zealand. Ka litanka tsa lebese tse bohlale, mapolasi a lebese a Fonterra ho pholletsa le New Zealand a fihlella pokello e tšepahalang, ho lateloa le tlhahlobo e nepahetseng, le ho tsamaisa lebese le batang ka botlalo, ho netefatsa polokeho le phepo e nepahetseng ea lerotholi le leng le le leng la lebese le tala.
Ha a sheba pele, o boletse hore Anchor Professional Dairy e tla tsoelapele ho arabela litlhoko tsa 'maraka ka lihlahisoa tsa lebese tsa boleng bo holimo le lits'ebetso tse ncha, ha e ntse e sebelisana le balekane ba lehae ho khothaletsa boqapi ba lehae, ho khanna ntlafatso ea lihlahisoa tsa lebese, le ho kenya letsoho ntlafatsong ea boleng bo holimo ea indasteri ea litšebeletso tsa lijo tsa China, haholo-holo lekala la ho baka.
Nako ea poso: Jun-03-2025